Latest posts.
Paid media
How to fix a falling ROAS (Return on Ad Spend) without spending more
Falling ROAS is usually a tracking problem. Here is the order I check things in, and why that order matters.
AEO & search
AEO (Answer Engine Optimization) explained: how to get cited by AI
Answer engine optimisation is not a new trick. It is the same content discipline search always rewarded, with a clearer reader.
Shopify speed
Shopify CRO (Conversion Rate Optimization) and speed: how to cut load time to 0.9s
Storefront speed is the foundation of ecommerce conversion. Here is how I cut load time to 0.9s and turned lost clicks into sales.