HorizonsVI case study

A charter brand built end to end. The social accounts earn the audience, a hand-coded Next.js site sells the trip, and bookings alert the crew on WhatsApp.

The HorizonsVI yacht charter website on a laptop
ClientHorizonsVI
IndustryYacht charter
ServicesContent strategy, Next.js build, Booking automation, SEO, Analytics

Problem

A charter earns trust on social long before anyone reads a rate card. The old setup treated the accounts and the website as two separate jobs. The audience never reached a booking, and every enquiry waited in an inbox.

What I did

1

Social and content first

The accounts carry the proof: the boat, the route, the guests, in real weather. Content runs to a calendar instead of whoever has an hour.

2

A custom Next.js build

Hand-coded, no page builder. One layout holds on 3 screens, the fleet leads the page, and the weight stays low enough to load on a marina connection.

3

Bookings that notify the crew

The admin takes the request and pushes it to WhatsApp and Telegram the same minute, so nothing waits on someone refreshing an inbox.

4

Search and measurement

On-page work for the routes people actually search, off-page work for the links, and analytics that show which channel produced the enquiry.

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