Dropshipping কি?
সোজা কথায় আপনার নিজের স্টোরে কোন প্রোডাক্টের ইনফো রাখলেন এরপর কাস্টমার আপনার স্টোরে ঢুকে সেই প্রোডাক্টটি কিনতে অর্ডার করল এবার আপনি একজন সাপ্লায়ারের নিকট থেকে উক্ত পন্যটি কিনে তা আপনার কাস্টমারের নিকট পাঠিয়ে দিলেন এই প্রসেসটাই ড্রপশিপিং। এবার আসি লাভের কথায়, ধরুন পন্যটি আপনার স্টোরে আপনি $৫০ এ বিক্রয় করতে চাচ্ছেন কিন্তু প্রোডাক্টটির আসল দাম $৩০ এবং কাস্টমার $৫০ দামেই প্রোডাক্টটি কিনবে আপনার স্টোর থেকে তাহলে আপনার লাভ কত হল? হ্যা $২০, এটাই আপনার লাভ। 😉
আরো সোজা কথায় আপনি কারো কাছ থেকে অর্ডার নেবেন তারপর সাপ্লায়ারের কাছ থেকে কিনবেন এবং অর্ডারকারীকে পন্যটি সরবরাহ করবেন এটাই আসলে ড্রপশিপিং।
★ Dropshipping করার জন্য কি কি প্রয়োজন?
১। আপনার নিজের একটা অনলাইন স্টোর লাগবে। সেজন্য ১টা ডোমেইন ও একটা হোস্টিং দরকার।
২। আপনি চাইলে Woocommerce ব্যবহার করতে পারেন ( WordPress এর একটা প্লাগিন এটা এবং ফ্রিতে পাবেন)
অথবা Shopify ব্যবহার করতে পারেন Cloudbased সার্ভিস এটার জন্য মাসে মাসে ডলার খরচ করা লাগবে।
৩। আপনার একটা পেমেন্ট গেটওয়ে লাগবে, paypal সবচেয়ে ভাল solution কিন্তু আমাদের উক্ত সোনার হরিণটি নাই বিধায় আমরা 2 checkout ব্যবহার করতে পারি।( পাসপোর্ট বা ড্রাইভিং লাইসেন্স দরকার এই ক্ষেত্রে)
৪। ভাল এবং হট প্রোডাক্ট খুজে বের করতে হবে। আমরা alibaba.com বা aliexpress.com বা Ebay.com কে ব্যবহার করতে পারি এবং সেখান থেকে Product related ইনফো নিয়ে আমাদের স্টোরে দিতে পারব।
৫। ভাল মানের ভেন্ডর findout করতে হবে যেন অর্ডার করলে সে রেসপন্স করে দ্রুত এবং চাহিদা মাফিক product নির্দিস্ট ঠিকানায় সরবরাহ করে।
বিঃদ্রঃ নিচের ছবিটি খেয়াল করলে সব ভালভাবে বুঝতে পারবেন। আমি যা বলতে চেয়েছি সেটার একটা ইনফোগ্রাফ।
#Dropshipping_Niche_Selection
সকলের মনে এবার একটা প্রশ্ন আচ্ছা নিশ কিভাবে বের করব বা কোন নিশ ভাল হবে?
উঃ প্রথমত আমাদের জানতে হবে নিশ কি? আমার মতে বা বেশিরভাগ মানুষের মতে নিশ মানে উপযুক্ত আর নিশ মার্কেট মানে উপযুক্ত বাজার। ধরুন পোষাক শিল্প যাকে আমরা Garments Industry বলি এবং এটা apperal niche বলতে পারি।
#Dropship এর জন্য নিশ কিভাবে খুজে বের করব?
ধরুন আপনি Travel BackPack নিয়ে আপনার Store ready করতে চাচ্ছেন।এবার Google keyword planner এর সহয়তা নিতে পারেন। আপনার নিশের কিওয়ার্ড লিখে সার্চ করে দেখতে পারেন Search Volume কি পরিমান আছে( Monthly ১০০০-৫০০০ এর মধ্যে সার্চ ভলিউম থাকাটা আপনার জন্য ভাল -এটা আমার নিজস্ব মতামত) এরপর দেখবেন Suggested bid, এটা যেন অনেক high না হয় খেয়াল রাখতে হবে।
#AMAZON_SEARCH:
আপনার নিশের কিওয়ার্ড টা লিখে amazon e search করে দেখবেন সেখানে কি পরিমান Product আপনার নিশের উপর আছে, যেগুলো আছে সেগুলো কি পরিমান বিক্রি হচ্ছে? যদি দেখেন যে buying ration কম ও প্রোডাক্টের সংখ্যাটাও নগন্য তবে এড়িয়ে যান এই নিশ।
#Reddit.com
এগিয়ে আপনার নিশের নাম লিখে সার্চ করে দেখবেন কি পরিমান Sub reddit আছে এবং সেগুলোতে কেমন আলোচনা হয়। যদি এখানেও কম পান তবে এড়িয়ে যান। লক্ষনিয় বিষয় যদি দেখেন নিয়মিত চর্চা হচ্ছে আপনার নিশ নিয়ে সেক্ষেত্রে এগিয়ে যান।
আপনার সকলের সুবিধার্থে আমি কিছি নিশের নাম দিয়ে দিচ্ছিঃ
- MMA
- Ketogenic diet
- Crossfit
- Backpack
- Novelty Socks
Shopify dropshipping apps and tools
- Oberlo
- Dropified
- Spocket
- Dropwow
Wining Products research tools
- AliExpress Dropshipping Center
- Thieve.co
- Asify
- Commerce Inspector
- Turbo Ad Finder
কিছু টুলস আছে পেইড কিন্তু ট্রায়াল হিসেবে ইউজ করতে পারবেন।
- Niche Scraper
- Ecomhunt
- Sell The Trend
4 Steps to start your dropshipping company
1. Find items to sell
Find your niche.
– Google Trends, Facebook, Youtube এর সাহায্য নিতে পারেন।
See what’s trending on Facebook.
ফেসবুক থেকে ট্রেন্ডিং বিষয় গুলো জেনে নিন।
Don’t sell anything dangerous or copyrighted.
Facebook Ads Approve করবে না এমন কোনো প্রোডাক্ট নিয়ে কাজ করা যাবে না।
Look at seller’s reviews and order a test product.
যেকোনো Wholesale Market থেকে প্রোডাক্ট নেয়ার আগে অবশ্যই রিভিউ দেখে নিবেন, পসিবল হলে নিজেই একটা টেস্ট অর্ডার দিয়ে দেখবেন আসলেই ঠিক আছে কিনা সব কিছু।
Consider dropshipping only some items.
অল্প কিছু Wining Products নিয়ে শুরু করুন
Go directly to a supplier and build a dropshipping relationship with them.
এটা হয়তো আমাদের অনেকের পক্ষে সম্ভব না, তবে Direct Communication অনেক বেশি ইফেক্টিভ।
2. Invest in a good domain name.
খুব সুন্দর একটু ডোমেইন নেম খুজে বের করুন, তাতে keyword থাকলে বেশি ভালো হয়।
Set up your website.
আপনি দুই ভাবে স্টোর বানাতে পারবেন।
WordPress(Totally FREE)
Shopify(Paid/monthly subscription)
তবে আমার মতে wordpress দিয়ে শুরু করা ভালো।
Get a professional logo.
অবশ্যই আপনার স্টোরের একটু প্রফেশনাল লগো বানাতে হবে এবং স্টোরের যাবতীয় সব ইমেজ যেনো হাই কোয়ালিটি হয় সেদিকে লক্ষ রাখবেন।
Use a professional email address.
hello@zonaedhossain.com
Customer support এবং যেকনো public communication এ professional email ইউজ করুন।
Give your customer strong trust signals.
আপনার নতুন স্টোরে যেনো সবাই ট্রাস্ট করে এমন কিছু বিষয় রাখতে হবে।
Set shipping time expectations
আমরা প্রায় সবাই অর্ডার করেই বসে থাকি , যদি আজকেই প্রোডাক্ট চলে আসতো!! হ্যা এর জন্যই exact shipping টাইম সেট করতে হবে। এটি কাস্টমারদের আস্থার জায়গা করে দিবে।
Make sure your orders go through
প্রতি মুহুর্তে Order status আপডেট রাখুন
Prepare for returns and cancellations.
কিছু প্রোডাক্ট রিটার্ন আসবেই। সেটা আগেই প্রেপারেশন নিয়ে রাখুন
Set aside money to pay taxes.
যেহেতু এই বিজনেস পুরো wordwide, তাই ট্যাক্স এর বিষয় গুলো ক্লিয়ার রাখবেন।
3. Differentiate yourself
মার্কেট রিসার্চ করে সিমিলার প্রোডাক্ট এর জন্য অন্যরা কিভাবে এডস দিচ্ছে সেটা খেয়াল রাখুন ।
প্রয়োজনে Facebook Ad library’r সাহায্য নিন।
- Make your store listings and ads unique.
- Import user reviews.
- Consider offering free shipping.
- Market your store
My basic Ads Plan for dropshipping
Test > Traffic > Analyze > Conversion > Analyze > Remarketing > CBO
4. Use ads to test and gather data.
Analyze your sales.
For example, if you get a product for $15 from AliExpress and you sell it for $30. After cutting the shipping expenses and the cost of marketing, your original profit over the product is $10.
To be precise, to earn $100,000 per calendar year, you need to sell at least one thousand products per month.
$10 profit x 1000 orders = $10,000 per month
$10,000 per month x 12 = $120,000 per year
Roughly, you have to sell a minimum of 34 orders per day to bag $100,000 per year from your dropshipping store.
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Hi there are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any html coding knowledge to make your own blog? Any help would be greatly appreciated!
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Hi this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get advice from someone with experience. Any help would be enormously appreciated!
I’m really enjoying the theme/design of your web site. Do you ever run into any internet browser compatibility issues? A number of my blog visitors have complained about my website not operating correctly in Explorer but looks great in Opera. Do you have any suggestions to help fix this issue?
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